How many phones do you see in films when you watch them today? Countless numbers is the answer. Product placement is taking over films and tv shows now and it won't be long until they start adding iphone insurance placements into them as well. Product placements in tv shows and films are beginning to get out of hand. It's no longer a case of creating fantastical technological items to feature in films that can explode things with a simple thought but now films have been flooded with iPhones and all the latest tablets.
It's very impressive to see all the new technology in films and it does its job by making me want them but at the end of the day where are these brilliant ideas thought up by the props department. I want to see the types of gadgets you would find in a James Bond movie not the products that I would find if I took a stroll down to my local PC World. It won't be long until the movie titles themselves begin to incorporate product titles into them - 'The Return of Killer iPhone' might sound like a B-movie but it may well soon be the latest blockbuster by James Cameron.
Sad will be the day when movies and tv shows revolve around how much the advertisers will pay to dictate the products in the films. I'm sure the writers will continue to come up with clever ideas to incorporate all these products but at the end of day when will they reailse too much is too much.